Sardine graphic design studio is managed by Denise Lane and Hayden Goodall who possess over 20 years of combined industry experience. Both completed graphic design degrees at Swinburne National School of Design, Prahran, before working for Melbourne based design, advertising and architectural practices.

Sardine believes that intelligent design and creative problem solving resulting in strong and consistent communication, can have a direct correlation to how a brand performs in the marketplace. The studio bases its success on how well the client’s message communicates with its intended audience.

Sardine’s knowledge extends through print, signage and new media design, identity management, branding, art direction, copywriting and print and production management. The studio’s strength lies in framing, organising and packaging ideas, products and information in visual terms.

The studio has worked alongside a variety of clients including Cambridge University Press, Oxford University Press, Hobsons Bay City Council, Heritage Victoria, FKP Property Developers, Norman Disney & Young, Palace Cinemas, Multiplex, TAC and Five Mile Press.